Talk about your “why”: Your elevator pitch isn’t just about what you say-it’s also about how you say it.Explain your unique selling proposition (USP): Your unique selling proposition is what sets you apart from others in your industry-why should someone hire you or choose your company?.Outline a problem you solve: Who is your target audience, and what is the problem you help them solve?.Here are a few things to keep in mind as you do this: Once you’ve captured the other person’s attention, it’s time to get into the specifics of what you do and how you help. “My name is Scott, and I help companies meet their deadlines and create a better workflow.”.“Hi, my name is Jeanine, and I help companies sell more products and stand out online.”.“I’m Sarah, and I help kids discover a love of reading.”.For instance, here are a few elevator pitch examples for job seekers: This sentence should be brief, but it should also capture the other person’s interest. You want to start your elevator pitch with a one-sentence introduction of yourself. Or is your primary goal to find a new job within your industry or land a project within your area of expertise? Understanding what you’re trying to accomplish will help you create a more compelling and targeted pitch. For instance, are you trying to get the word out about your product or service? You want to start by identifying the goal you’re trying to achieve with your elevator pitch. So now that you understand what an elevator pitch is and why it matters, how can you come up with your own? Let’s look at five elevator pitch ideas to help you get started. In other words, you should be able to deliver your pitch within a short elevator ride. The ideal elevator pitch length is between 30 seconds to a minute-just long enough to get your message across and leave the other person wanting to learn more. ![]() A good elevator pitch should highlight a problem you solve and demonstrate what makes you, your service, or your company stand out. ![]() ![]() You can use an elevator pitch to sell yourself as a potential job candidate, to pitch a project, or to create interest in your company’s product or service. It can be used at career fairs, networking events, or even in your LinkedIn bio. What is an Elevator Pitch?Īn elevator pitch is a brief explanation of your talents and what you have to offer potential employers or clients. A well-crafted elevator pitch can help you stand out to other people and find more professional opportunities in the future. That’s why it’s essential to go into these situations prepared with an impactful elevator pitch. At some point, we’ve all been asked the question, “So, what do you do?” And for too many people, this question is a wasted opportunity because they aren’t confident talking about themselves and what they do for a living.
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